Dean Serneels

ABM Director of Beverage Application

With more than 25 years in the bartending industry (training and consulting), Dean doesn’t meet many strangers. Over those years, his many awards and accolades showcase his talents, achievements and dedication to the bartending community. His charismatic energy and ability to motivate and inspire have helped make him a foremost expert in the business and a resource to many around the world.

Working directly with beverage managers and chain accounts, Serneels enjoys cocktail placements in many of today’s leading and up-and-coming restaurants. Many of these concepts are enjoying record sales and industry awards due to his innovation, forward thinking and cocktail creations. “I am in a unique position within the industry. My role enables me to develop strategic and creative programs for wonderful concepts at various stages of their success, including working with great mixologists from spirit supplies, distributors and third-party marketers.”

Serneels continues to enjoy the opportunity to explore and expand his creativity in cocktail design. His spirited innovations in the art and practical applications of beverage programs make him a KEY resource to the ABM National Accounts sales team.